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Jenni Moström & Josephine Sundin

OUR STORY

Founded in Stockholm in 2014 by Jenni and Josephine, IA BON began with a shared appreciation for quality, simplicity and thoughtful design.

What started as a swimwear brand naturally evolved as a collection of hair accessories and jewellery became an increasingly important part of the brand. Pieces designed to be worn every day, regardless of season, age or occasion.

In 2025, IA BON entered a new chapter, shifting its focus entirely to accessories and jewellery.

Today, IA BON creates timeless everyday pieces that bring an effortless finishing touch to any look.

ABOUT US

IA BON is a Stockholm-based accessories brand offering a curated selection of hair accessories and jewellery.

Rooted in Scandinavian aesthetics, the brand combines effortless elegance with a modern, understated approach to everyday dressing. From signature hair ties and sculptural hair claws to timeless jewellery, each piece is designed to elevate the everyday.

With a focus on versatility, simplicity and thoughtful details, IA BON creates accessories that feel as relevant today as they will tomorrow.

The finishing touch to a considered wardrobe.

SUSTAINABILITY

Sustainability is an integral part of IA BON.


Many of our hair objects are crafted from cellulose acetate — a durable material derived from renewable plant fibres. Chosen for both its performance and longevity, acetate offers strength, flexibility and a refined finish, while being gentler on the hair.


We believe in fewer, better objects. Designed with care & made to last.