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ABOUT US

Jenni Moström & Josephine Sundin

OUR STORY

Founded in Stockholm in 2014 by Jenni and Josephine, IA BON began as a swimwear brand with a focus on quality and thoughtful design.


Alongside swimwear, a small collection of hair accessories and jewellery quietly took shape. These pieces resonated beyond seasons, becoming everyday objects worn by women of different ages and styles.


In 2025, IA BON refined its direction, placing accessories and jewellery at the core of the brand.

Designed to be worn often — and kept.

WORDS FROM THE FOUNDERS

IA BON was founded by Josephine and Jenni during a formative time in their lives.

What began as a small, hands-on project has evolved into a permanent collection of hair objects and accessories.


Today, IA BON is a women-led brand rooted in Scandinavian restraint, with a clear point of view on everyday design.

Each piece is created with longevity in mind — reduced, functional and meant to be worn.


The golden pineapple appears subtly throughout the collection.

A signature, rather than a statement.

SUSTAINABILITY

Sustainability is an integral part of IA BON.


Many of our hair objects are crafted from cellulose acetate — a durable material derived from renewable plant fibres. Chosen for both its performance and longevity, acetate offers strength, flexibility and a refined finish, while being gentler on the hair.


We believe in fewer, better objects.

Designed with care, made to last, and worn over time.