Inspired by the sense of harmony you feel when you escape routine and unwind in beautiful settings you temporarily get to call home, we aim to dress your vacation moments. Our pieces are made to facilitate the flowy state of mind that will seamlessly take you from beach to lunch and back again, embracing every moment, always in style. And while our resort wear don’t make the heavenly sceneries or indulgent vistas, they do elevate the experience.


Ia Bon started out as a Stockholm based UV swimwear brand, focusing on women and children. And although we occasionally can’t help ourselves from designing a few pieces for the men in our lives, we still – at our core – are a brand focusing on women and children.

We created our first collection in 2014 and since then we’ve gone from being a one product type brand to a full resort wear brand. Our swimwear collections, made from luxurious, long lived & sustainable fabrics, have made themselves known not only for the high qualities but also for the clean and sophisticated palettes. And we’re so happy and proud to say that even our newer branches, such as hair accessories and resort jewelry, have become instant classics, trending among celebrities and royalties around the world.

Who knew that a simple need for protective beach gear for kids, could turn into a passion for sustainable resort wear for the entire family?

Founders Jenni Söderling and Josephine Sundin.
The name Ia Bon is actually a mash up of their daughters names, Olivia and Bonnie.

“We want our customers to get more use out of their pieces than just at the beach or poolside. Many of their women’s swimwear pieces looks just as great paired up with their wrap skirts or jeans shorts, for a lunch in the shade, a stroll in the city or for an evening cocktail at your resort”

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