“IA BON IS A STOCKHOLM BASED COMPANY DESIGNING HIGH QUALITY UV-SWIMWEAR & BEACHWEAR. WE HAVE CAREFULLY CHOSEN FABRICS THAT ARE LUXURIOUS, COMFORTABLE & WITH HIGH UPF FOR ULTIMATE PROTECTION AGAINST THE LOVELY, BUT DANGEROUS SUN RAYS”.

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IMG_6459Josephine Sundin & Jenni Söderling are the founders of IA BON.

They had both lived abroad for several years and happened to move back to Sweden around the same time, and quickly became close friends.

The idea of making UV suits for children was born in 2012 when they were taking their first-borns on a winter trip to a sunny location. They found it almost impossible to find cute UV suits in Scandinavia during the winter season. Since more and more people travel during the cold winter months and also have more knowledge of the danger of too much sun exposure – they noticed a gap in the market.

So Josephine & Jenni started our own brand – IA BON (Based on their daughters names Olivia & Bonnie) – making UV suits and swimwear that fulfilled their requirements, and that was going to be available all year around.

So what is a UV-suit? A UV-suits is a type of swimwear that covers more of the body than what a bathing suit or swim shorts would – protecting children from the sun rays, both in and out of the water. It’s well known that sunscreen, with all of its chemicals, is not ideal for small children, and UV suits makes it possible to decrease the use of sunscreen to small areas of the body.

The IA BON – Sunbeam collection have a clean scandinavian design. The use of cute colors and subtle details results in a soft and playful look. Our Sunbeam collection is made out of high quality, comfortable fabrics from Italy with high UPF.

In 2017 they launched their Women’s collection making bikinis, one-pieces and rash guards in a sophisticated palette.

IA BON is very proud to offer products that are not only cute, but also has a great purpose.

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